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  • Writer's pictureLeigh Gerstenberger

Sight & Sound



On a recent trip to Lancaster, PA my wife and I had the opportunity to attend a performance at the Sight & Sound Theatre in nearby Ronks, PA.


Established over 60 years ago, Sight & Sound employs talented artists and the most advanced audio-visual techniques to bring biblical stories to life.  This year’s ten-and-a-half-month-long performance of Daniel runs through December 31st while the company’s companion theatre in Branson, MO will be performing Esther through October 5th. 


I’ve attended numerous plays and musicals in my lifetime but never have I experienced anything quite like this.  A few of the highlights were the wrap around stage that found performance taking place on three of the auditoriums four sides in addition to the main floor of the theatre in the midst of the audience. The performance included a menagerie of live animals throughout the performance – horses, goats, sheep, cows, a camel and at least one live bird with each creature knowing their part and stage moves!  As impressive and fascinating as this was, the highlight of the show for me was incredible multi-media displays that were incorporated into the performance which included a number of what I deduced to be holographic lions occupying the lion’s den.


Having lived my entire life in Pennsylvania, I was surprised that I’d never known about this theatre until recently when some friends invited us to join them for the performance.  Intrigued by the origins and history of this venue I thought I’d share the background with you this week from the Sight & Sound website.  I strongly encourage you to put a visit to either the Lancaster or Branson theatres on your “bucket list” …you won’t be disappointed.


Growing up on a dairy farm in rural Lancaster County, Sight & Sound’s founder, Glenn Eshelman was so inspired by the beauty of the world around him that he began painting landscapes as a boy. As he grew up, Glenn continued to pursue his artistic interests, eventually buying a camera to take reference photos for his paintings. Photography quickly became his passion.


After marrying his wife, Shirley, Glenn sold his artwork out of the trunk of his car to make ends meet. But in 1964, his side show became the main act. After presenting his scenic photography at a local church using a slide projector, a turntable for musical underscore and a microphone for narration, the audience response was overwhelming. This first unofficial “Sight & Sound” show became a humble success.


By the mid-1970’s, Glenn and Shirley were taking their multimedia presentations to audiences all around the United States. This popularity gave way to a permanent home for their productions, and in 1976, the Living Waters Theatre opened for business. It was here that Sight & Sound Theatres was born. 


Over time, more live theatrical elements were added to the shows, and in 1987, the first complete, full-length Biblical production “Behold the Lamb” debuted.   In just a few short years, the company outgrew the Living Waters Theatre, and the realization of a new dream began: a larger, better-equipped facility on a plot of land just across the cornfield. In 1991, the Entertainment Centre opened to rave reviews.

 

But no journey is without its trials.


On a cold January morning in 1997, billowing black smoke filled the Lancaster County sky as a devastating fire destroyed the six-year-old Entertainment Centre. For a moment, the future seemed uncertain and the road ahead unclear. But Glenn and Shirley would not give up on their vision. Just 18 months later, the construction of a brand-new building was complete. This new 2,000-seat, state-of-the-art theater featured a massive, 300-foot panoramic stage that wrapped around the audience, with the ability to house sets four stories tall. 


The first show to take the stage was Sight & Sound’s signature production — Noah. Audiences gasped as they were immersed in a spectacular ark full of animals that surrounded them on three sides.

 

By the early 2000’s, sell-out crowds sparked a new idea from Glenn and Shirley: what would it look like for Sight & Sound Theatres to expand? Their vision to open a second location was finally realized in 2008, when the nearly identical twin theater opened in the beautiful Ozark Mountains of Branson, Missouri.


Today, with a decade of operating two theaters, producing and premiering a brand-new show every other year and designing each production to travel between Lancaster and Branson, the company is honing its craft of taking stories from the pages of Scripture and bringing them to life on stage.


What began with a dairy farmer, his wife, a few slide projectors, a passion for creativity and a desire to serve God, grew into the Sight & Sound Theatres we know today—the nation’s largest organization of its kind, and one of the top three theater destinations in the country. We are humbled by this success and grateful to remain a family-owned business, led by the next generation of the Eshelman family with a passionately committed team of 600 employees.


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